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NETWORK IS ADDING SOME LIFE TO THE WOMEN'S WORLD CUP

          Lifetime has been named a Media Partner for the '99
     FIFA Women's World Cup.  The sponsorship grants Lifetime
     field board signage at game venues and product display
     rights.  As part of its deal, Lifetime will premiere a
     special "Women of the World Cup" program in June, as well as
     feature the 16 int'l World Cup teams on its series of
     "Breaking Through" vignettes beginning in May (Lifetime). 

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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