COULD BE AN ASTRO LOGICAL DEAL: NEW STADIUM NAME TO ENRON?
Energy company Enron "is the front-runner" to acquire
naming rights to the Astros' new ballpark in a deal that
could have "ramifications far beyond" naming rights,
according to John Williams of the HOUSTON CHRONICLE. The
new name of The Ballpark at Union Station could be "as
simple" as Enron Park. Enron is also "proposing" that it
manage many of the services in the new stadium, including
elevators, escalators, energy, air conditioning and
landscaping. The company is also "looking into helping to
acquire" currently vacant land around the stadium to "build
and manage a large residential, retail and commercial
development." Enron execs declined comments and said that
"facility management and especially downtown development"
talks are "premature" (HOUSTON CHRONICLE, 1/13).