Sponsorships Advertising Marketing

FURYK TO DRESS FOR SUCCESS IN RED AND BLACK LABELS

12.21.1998

          Golfer Jim Furyk has landed a multimillion-dollar deal
     to endorse the Johnnie Walker Collection, a casual men's
     clothing line due out next fall, according to the
     SportsBusiness Journal's Josh Gotthelf in an exclusive to
     THE DAILY.  Furyk will be used in advertising and will wear
     the clothes while playing and during personal appearances. 
     Under the terms of the deal, Furyk will receive an annual
     seven-figure base salary plus incentives.  He will not
     endorse the Johnnie Walker alcohol brands.  Furyk's
     marketing is handled by NJ-based ISI (THE DAILY).

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