Menu
Sponsorships Advertising Marketing

DARK AS KNIGHT? NIKE PARTLY BLAMES LOCKOUT FOR ITS WOES

          Nike "laid another quarter of declining sales and
     earnings in part at the feet" of the NBA lockout, according
     to Jeff Manning of the Portland OREGONIAN, who writes that
     Nike execs "repeatedly referred to the lack of an NBA season
     as a leading factor in limp" demand for its products.  Nike
     Chair Phil Knight: "If we were a fashion company, which
     we're not, the runways of Paris and Milan would be important
     to us.  What the NBA lockout means is that we've lost one of
     our key runways."  Gruntal & Co. analyst Michael Conn, who
     "agreed" that the lockout "hit Nike hard": "They are selling
     fewer marquee basketball shoes like the Air Jordan because
     of the lockout."  Nike's revenues declined 15% to $665.9M,
     and its earnings of $68.9M, or $0.24 per share, on sales of
     $1.91B, were down from $141.1M, or $0.48 a share, on sales
     of $2.26B, in the same quarter last year.  But the earnings
     results were "higher-than-expected," as analysts "lauded"
     Nike's efforts to control costs and reduce inventory.  Dir
     of Corporate Communications Lee Weinstein said that Nike "is
     hoping for growth by the fall, but even that depends on 'a
     positive retail environment.'"  U.S. footwear future orders
     also declined 3.6% (Portland OREGONIAN, 12/18).  

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/12/18/Sponsorships-Advertising-Marketing/DARK-AS-KNIGHT-NIKE-PARTLY-BLAMES-LOCKOUT-FOR-ITS-WOES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/12/18/Sponsorships-Advertising-Marketing/DARK-AS-KNIGHT-NIKE-PARTLY-BLAMES-LOCKOUT-FOR-ITS-WOES.aspx

CLOSE