THE SWEETEST MARKETER IN SPORTS? FLUTIE'S CANDY BAR DEAL

          Bills QB Doug Flutie is "joining" Buffalo-based
     Fowler's Chocolates to create the Flutie Flakes candy bar,
     "which combines milk chocolate and, of course, pieces of
     Flutie Flakes," according to Sharon Linstedt of the BUFFALO
     NEWS.  A portion of the sales of the chocolate bar will go
     to the Doug Flutie Jr. Foundation which assists families
     with autistic children.  The candy bar, which retails for
     $1, will be available in all seven Fowler's shops and "will
     soon be sold" at Flutie-endorsed Wegmans Markets. Fowler's
     is "geared up to meet demand" for the new product, given the
     "surprising popularity" of the Flutie Flakes cereal and
     yesterday's announcement of Flutie's selection to the Pro
     Bowl.  Fowler's Owner Ted Marks, on the possibility of
     having to update the candy to a Flutie Flakes Super Bowl
     Bar: "That's a problem I think both the company and Doug
     Flutie would like to have" (BUFFALO NEWS, 12/17).