Pro Player named NH-based Cohn Godley Norwood to handle
its "estimated" $3M ad account "after an informal review" of
Boston and N.Y. agencies, according to Sarah Jones of
ADWEEK. Pro Player Dir of Retail Marketing Northeast Region
Mike Martin, who joined the company after serving as Dir of
Marketing for Reebok, said Cohn Godley Norwood "had a good
mixture of copywriting, strong print media and, most
importantly, [a cultural connection] to sports marketing."
A print campaign is set to launch in January with the
tagline, "Pro Player. Are you a fan?" Pro Player was with
FL-based Harris, Drury & Cohen (ADWEEK, 12/7 issue).
ON THE NIKE TOUR: TX-based GSD&M has created two 30-
second TV spots "to generate interest" in the PGA Tour's
Nike Tour and "to solidify its image as a proving ground for
new golf talent," according to Steve Krajewski of ADWEEK.
GSD&M Account Supervisor Kent Simon said that the ads will
break next month and air during Nike Tour coverage on ESPN
and The Golf Channel. The spots will also be provided to
Nike Tour event organizers who can add a "five-second event-
specific plug." To "drive home" the Tour's association with
the PGA Tour, one spot shows a golfer on the driving range,
saying in a voiceover, "Of the 300 players on the Nike Tour,
only 15 are guaranteed a shot on the PGA tour. This year, I
wonder who the other 14 guys will be" (ADWEEK, 12/7 issue).
