The Back Of The Book

NEW HARRIS POLL SHOWS NFL TOPS AMONG NEW MERCHANDISE

11.10.1998

The Harris Poll asked 1,009 adults via telephone, "Thinking about team related sports merchandise, which includes T-shirts, hats, jerseys, posters, mugs or other things, in the last year, have you bought any merchandise for yourself or as a gift?" The poll was taken from September 9-13, and has a margin of error of 3% (THE DAILY).

HAVE BOUGHT	% ADULTS	HAVE BOUGHT	% ADULTS
National Football League	37%	College Basketball	17%
Major League Baseball	28%	NHL	11%
College Football	26%	Women's Pro Basketball	3%
Men's Pro Basketball	23%	Any of the Above	60%

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