FOX SPORTS ONLINE GOES NON-PC IN NEW TV SPOTS

11.10.1998

          In an attempt to "break the online advertising mold,"
     Cliff Freeman & Partners, N.Y., has created TV spots for Fox
     Sports Online that "spoof situations that border on
     politically incorrect," according to Beth Snyder of AD AGE. 
     One spot shows an elderly man struggling to get his medicine
     from a kitchen cabinet, while his care giver "is absorbed
     with Fox Sports Online."  When the man drops his pills, the
     care giver "rolls his eyes in irritation, but never looks
     away from the computer screen."  This spot, along with two
     others, will run on Fox Sports' NFL and regional broadcasts. 
     Fox Sports Senior VP/Marketing Neil Tiles: "We're trying to
     bring the bond young males have with sports and trying to
     bring that over to online" (AD AGE, 11/9).

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