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DEALS & DOLLARS: TENNECO BECOMES TITLE SPONSOR OF CART RACE

          IL-based Tenneco Automotive has taken over title
     sponsorship of the CART Grand Prix of Detroit, a race owned
     and operated by IMG Motorsports (IMG).  The August 8 race
     run in Belle Isle, MI, will now be called the Tenneco
     Automotive Grand Prix of Detroit (DETROIT NEWS, 11/10).
          SENIOR TOUR: NJ-based Ingersoll-Rand becomes the title
     sponsor of the season-ending Senior Tour Championship
     beginning in '99.  Energizer was the title sponsor from '95-
     98 (PGA).  USA TODAY's Jerry Potter reports that the event
     will make an "unpopular departure" from the Dunes Golf &
     Country Club in SC to the new TPC of Myrtle Beach, SC, a
     move PGA Tour Commissioner Tim Finchem calls "progress." 
     The Myrtle Beach, SC, course was "built with the intent" of
     becoming the event's permanent home.  Finchem said that the
     new venue will be "more fan friendly" (USA TODAY, 11/10).   
          LPGA INKS BUDGET: IL-based Budget Rent-a-Car has
     extended its marketing partnership with the LPGA to 2000. 
     Budget has been the official car and truck rental company
     and an official sponsor of the LPGA since '91 (LPGA). 
     

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