Menu
Sponsorships Advertising Marketing

DEALS & DOLLARS: TENNECO BECOMES TITLE SPONSOR OF CART RACE

          IL-based Tenneco Automotive has taken over title
     sponsorship of the CART Grand Prix of Detroit, a race owned
     and operated by IMG Motorsports (IMG).  The August 8 race
     run in Belle Isle, MI, will now be called the Tenneco
     Automotive Grand Prix of Detroit (DETROIT NEWS, 11/10).
          SENIOR TOUR: NJ-based Ingersoll-Rand becomes the title
     sponsor of the season-ending Senior Tour Championship
     beginning in '99.  Energizer was the title sponsor from '95-
     98 (PGA).  USA TODAY's Jerry Potter reports that the event
     will make an "unpopular departure" from the Dunes Golf &
     Country Club in SC to the new TPC of Myrtle Beach, SC, a
     move PGA Tour Commissioner Tim Finchem calls "progress." 
     The Myrtle Beach, SC, course was "built with the intent" of
     becoming the event's permanent home.  Finchem said that the
     new venue will be "more fan friendly" (USA TODAY, 11/10).   
          LPGA INKS BUDGET: IL-based Budget Rent-a-Car has
     extended its marketing partnership with the LPGA to 2000. 
     Budget has been the official car and truck rental company
     and an official sponsor of the LPGA since '91 (LPGA). 
     

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/11/10/Sponsorships-Advertising-Marketing/DEALS-DOLLARS-TENNECO-BECOMES-TITLE-SPONSOR-OF-CART-RACE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/11/10/Sponsorships-Advertising-Marketing/DEALS-DOLLARS-TENNECO-BECOMES-TITLE-SPONSOR-OF-CART-RACE.aspx

CLOSE