USA TODAY's Melanie Wells reports that Compaq Computer
"is talking with" the IOC about replacing IBM as an Olympic
Games technology sponsor (USA TODAY, 10/26)....Shortly after
she posed for a Univ. of KY (UK) club hockey team poster, UK
alum Ashley Judd "donned a UK basketball jersey for the
cover of a new magazine called Kentucky Monthly." Judd, on
the covershot: "That's the one that's good and meaningful.
And I could care a rat's hooey about hockey" (LEXINGTON
HERALD-LEADER, 10/24)....Proctor & Gamble spokesperson
Elizabeth Moore said that Colts RB Craig "Ironhead"
Heyward's Zest Body Wash commercials have "moved the needle
in the right direction," but she "declined to say how much
of a boost" the campaign has given to the product
(INDIANAPOLIS STAR-NEWS, 10/25)....Falcons coach Dan Reeves
and nine of his players are "featured" in a series of PSAs
about their religious faith. The announcements will air on
WATC-TV in Atlanta, other media outlets and during Falcons
home games at the Georgia Dome. DB William White, who
conceived the idea: "Even though professional athletes are
well-known for their endorsements, no one has made a
commercial for Christ" (ATLANTA CONSTITUTION, 10/24).
