Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

10.23.1998

          Yesterday, 2,400 fifths of Woodford Reserve bourbon, in
     a special bottle commemorating the '98 Breeders Cup at
     Churchill Downs, hit select KY liquor stores and
     restaurants.  The Labrot & Graham whiskey is the Official
     Bourbon of the November 7 seven-race series (LEXINGTON
     HERALD-LEADER, 10/23).....The Univ. of Denver (DU) signed a
     10-year multimillion dollar sponsorship with Pepsi, giving
     the soft-drink company campus pouring rights and signage in
     the new Daniel Ritchie Sports and Wellness Center and on the
     new scoreboard in the Magnes Arena.  DU is "pursuing more
     corporate sponsorships as its varsity sports move to
     Division I competition" (ROCKY MOUNTAIN NEWS, 10/22).

PREVIOUS IMS/IRL DROP GREEN FLAG ON NEW SPONSORSHIP PROGRAM NEXT REEBOK TRYING TO MAKE BEST OF IVERSON'S LACK OF PLAYING TIME

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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