Sponsorships Advertising Marketing

IT'S AN UP THING DURING THE RIVALRY WEEKEND IN THE PAC-10

9.25.1998

          Cadbury Schweppes' 7 UP brand will leverage its Pac-10
     sponsorship with the "7 UP/Pac-10 Ultimate Tailgate Party"
     during the final weekend of the Pac-10 football season.  The
     promo offers consumers the chance to attend a tailgate party
     during a Pac-10 game where they will have a chance to win
     more prizes, premiums and tickets for a Rose Bowl weekend. 
     Consumers in five Pac-10 markets will have the chance to win
     tickets to the tailgate party through shopper cards and
     sweepstakes entries available at Safeway/Vons stores (7 UP).

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