Sponsorships Advertising Marketing

MOTOROLA ENDS ANOTHER GOLF DEAL, THIS TIME WITH PHOENIX OPEN

9.24.1998

          Motorola "will terminate" its title sponsorship of the
     PGA Phoenix Open after the '99 event, according to a report
     in the ARIZONA REPUBLIC.  Motorola, which became the event's
     title sponsor this year, "made the decision in order to
     pursue more globally oriented sports and entertainment
     sponsorships."  Motorola had announced earlier this month
     that it will withdraw its sponsorship of the PGA Western
     Open after the '99 tournament (ARIZONA REPUBLIC, 9/24).

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