Jets coach Bill Parcells and CNN/SI's Peter King will
make an appearance on behalf of Polo Sport For Men tonight
at Macy's in N.Y. The two will discuss the state of the NFL
(N.Y. DAILY NEWS, 9/20).....AMF Bowling debuts a "humorous"
30-second spot, via The Richards Group, Dallas, featuring
Michael Jordan "being hounded by reporters about a rumor
that he is starting his own league." The tag is: "AMF.
Always means fun." The ads will break in VA, TX, and MO and
will "be assessed" before AMF takes them to other markets in
'99. Four more Jordan TV spots "are also in the works"
(BRANDWEEK, 9/21 issue)....AD AGE lists the cost of a 30-
second spot in prime time on the Big Four networks. Of
interest: ABC's "Monday Night Blast" ($230,000); ABC's
"Monday Night Football" ($375,000) -- up 4% from '97 and
second only to NBC's "ER" at $565,000 (AD AGE, 9/21 issue).
IMG HEARS THE SOUND OF MUSIC: IMG has reached a
"multimillion-dollar deal" with the National Academy of
Recording Arts & Sciences to align corporate sponsors for
the Recording Academy's events. The deal also "taps IMG to
market the Grammy logo much like" the IOC licenses the use
of the Olympic logo (DAILY VARIETY, 9/18).
