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Volume 24 No. 157
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          NO RATINGS: Final network ratings for last weekend's
     sports events were not available at press time (THE DAILY).
          NAMES: In N.Y., Phil Mushnick writes that "there's
     still movement within Turner Sports to hire Marv Albert as
     an NBA play-by-play man" (N.Y. POST, 9/18)....PGA Tour
     golfer Tom Lehman and his wife, Melissa, are in the British
     Virgin Islands this week "being photographed" for SI's
     swimsuit issue.  SI won't show Lehman "bare-chested," as he
     "insisted on wearing a loose-fitted shirt" (Charley Walters,
     ST. PAUL PIONEER PRESS, 9/18)....On the 25th anniversary of
     the Billie Jean King-Bobby Riggs tennis match, Destiny
     Productions' David Krieff "says he's arranged" for a Jimmy
     Connors-Steffi Graf match on December 12, which will air
     live on USA Network (Rudy Martzke, USA TODAY, 9/18). 
          NFL: In Milwaukee, Bob Wolfley writes on ESPN's
     branding and ABC/ESPN's NFL cross-promos.  Wolfley: "This
     branding idea was a bad one.  It's kind of creepy, really. 
     It takes away the independent personalities of these shows
     and forces them into lockstep. ... Cross-promotion, branding
     obsession, has not made ESPN's and ABC's pro football shows
     any better.  In fact, there's evidence to suggest they have
     been made worse.  Or at least, they feel worse" (MILWAUKEE
     JOURNAL SENTINEL, 9/18)....In S.F., Susan Slusser calls
     ABC's "Monday Night Blast" a "lame attempt to jump into the
     frenzied pregame fray."  Slusser: "'MNF' has adopted Fox
     tactics.  Loudness.  Tackiness.  Football for short
     attention spans.  Hey, that works for Fox.  On ABC, it's
     just dumb and annoying" (S.F. CHRONICLE, 9/18).