Sponsorships Advertising Marketing

SCHWEPPES' SUPER BOWL SHUFFLE: CADBURY PONIES UP FOR ITS 7UP

9.18.1998

          Cadbury Schweppes' Dr Pepper/Seven Up unit said it will
     use the '99 Super Bowl telecast on Fox to launch "a major
     new campaign for its ailing 7UP brand aimed at tapping into
     the 12-to-24-year-old market," according to AD AGE.  Dr
     Pepper/Seven Up said it purchased one 30-second TV spot
     during the Super Bowl's second-quarter, a 30-second spot
     during MTV's alternative halftime show and a third 30-second
     spot during Fox's post-game show (AD AGE, 9/18).

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