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Volume 24 No. 156
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          DEALS: Anna Kournikova, 17, signed a representation
     agreement with Advantage Int'l (Advantage)....AFLAC will
     title sponsor the LPGA AFLAC Tournament of Champions through
     2001.  The '98 event will be held October 8-11 in Opelika/
     Auburn, AL (AFLAC)....Olympic gold medalist Jonny Moseley
     signed an endorsement deal with CA-based American Skiing
     Co., and will guest coach at each of ASC's nine ski resorts
     (USA TODAY, 9/16)....Woolf Associates finalized a deal with
     Total Sports Concepts on behalf of Yankees P David Wells, to
     produce a limited edition lithograph depicting his perfect
     game (Woolf)....IL-based Big League Bottling (BLB) has been
     licensed by the NFL to produce a series of collectible wine
     bottles featuring the logos of all 30 NFL teams.  Inside
     each bottle is a Sutter Home alcohol-free wine (BLB).
          NOTES: HBO has created a new division to oversee the
     licensing and merchandising of its properties.  HBO
     President & CEO Seth Abraham will oversee the new division. 
     Pamela Lester, Time Warner Sports Senior VP/Business Affairs
     & General Counsel, will manage its day-to-day operations,
     and John Dunn will handle marketing and creative affairs
     (HBO)....CNBC's Jerry Cobb reported on Nike, noting that
     consumers are "beginning to wonder" whether Nike is "just
     overdoing it," as younger consumers "now consider [the
     swoosh] uncool" ("The Edge," CNBC, 9/16).