WAR OF THE WORDS: ALL-SPORTS RADIO TAKING OVER THE AIR WAVES

          A new study by Interep using "a variety of sources"
     shows that the number of all-sports format radio stations
     "has grown nearly" 130% since '94, with at least 220
     stations currently on the air, with all-sports stations in
     24 of the top 25 metro markets, according to John Merli of
     BROADCASTING & CABLE.  Data shows that about 75% of all-
     sports listeners are male, with about 70% in the 25-54 demo. 
     Nationally, nearly two-thirds of all-sports listeners are
     either college graduates (45%) or have attended college
     (20%), "well above the national average" (B&C, 9/7).  
          ALL SENS, ALL DAY LONG: In Ottawa, Chris Stevenson
     reports that Ottawa Sports Radio 1200, the city's first 24-
     hour sports radio station, "was almost eight hours late out
     of the blocks" yesterday, but once the station's programming
     started at 3:00pm, sports fans, "particularly fans of the
     Senators -- got an earful" (OTTAWA SUN, 9/10).