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LET THE BIDDING WAR BEGIN: REDSKINS ON WARPATH FOR BUYER

          The Redskins are "officially" up for sale and are now
     "accepting" bids for the team and Jack Kent Cooke Stadium,
     according to Thomas Heath of the WASHINGTON POST.  Morgan
     Stanley Dean Witter, which is "handling" the sale for the
     estate of Jack Kent Cooke, waited until one day after the
     sale of the Browns because "it wanted to use the selling
     price for the Browns as a measure of what an NFL franchise
     is worth."  Sources said the trustees administering Cooke's
     estate think that the team alone "should sell for a price
     equal to or higher than that paid for the Browns" due to
     their "rich" cash flow from the new stadium.  The "process"
     used to sell the team will be "similar" to the one used by
     the Browns, with Morgan Stanley "evaluating potential buyers
     and disseminating financial information about the team" to
     potential buyers.  No deadlines for bid submissions have
     been set and sources say the entire process should last
     until the end of the '98 season (WASHINGTON POST, 9/10).
          HOW HIGH WILL THEY GO? The Bonham Group President Dean
     Bonham "estimates" the Redskins will go for 75% of the
     Browns tag.  Bonham: "I don't think the fan enthusiasm in
     Washington is what it is in Cleveland and I don't think the
     stadium is going to be as nice as what Cleveland's is going
     to be" (WASHINGTON POST, 9/10).  SportsCorp. President Marc
     Ganis feels the team is "worth more" than the $530M Al
     Lerner paid for the Browns: "It's just a question of how
     much more" (Eric Fisher, WASHINGTON TIMES, 9/10).       

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