Menu
Events Attractions

EVENT NOTES: MCDONALD'S HERITAGE BOWL RECEIVES NEW LINEAGE

          The Historically Black Collegiate Coalition (HBCC), NBC
     Sports, the Southwestern Athletic Conference and Mid-Eastern
     Athletic Conference have agreed to a new, multi-year deal
     where McDonald's Heritage Bowl will be televised live on NBC
     starting this December.  Sponsorship packages will be sold
     by the HBCC, a division of Universal Sports America (USA)
     and NBC Sports.  NBC will handle int'l TV distribution and
     produce the Bowl's Web presence on MSNBCSports (USA).
          OTHER NOTES: Houstonian George Foreman's January '99
     fight vs. Larry Holmes could take place at the Astrodome. 
     An Astrodome exec said "the deal was close but not yet
     final" (HOUSTON CHRONICLE, 9/10)....Asked if the '99 Pilot
     Pen Int'l will be played in New Haven, CT, in '99, PPI CEO
     Mike Davies said, "At this point, it's still debatable.  Our
     investors are not too excited about pouring money into this
     event without a return."  Although the women's event "seems
     secure," Davies said that the combined tournaments lost more
     than $1M this year (HARTFORD COURANT, 9/9)....On-site
     attendance for the 36-day meeting at Saratoga Springs
     Raceway was 887,752, an average daily attendance of 24,660 
     -- up 7.4% from '97 (Albany TIMES-UNION, 9/8).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/09/10/Events-Attractions/EVENT-NOTES-MCDONALDS-HERITAGE-BOWL-RECEIVES-NEW-LINEAGE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/09/10/Events-Attractions/EVENT-NOTES-MCDONALDS-HERITAGE-BOWL-RECEIVES-NEW-LINEAGE.aspx

CLOSE