Sponsorships Advertising Marketing

TENNIS, PART II: ADIDAS' DOUBLE TAKE FOR THE LIVES OF BRYAN

8.31.1998

          adidas America signed twin brothers Bob and Mike Bryan
     to multiyear footwear and apparel deals.  The Bryans, the
     reigning NCAA doubles champions, will debut their adidas
     equipment at the U.S. Open starting today (ProServ).
          MORE SPONSORS NEWS: The USTA took out a full-page ad in
     the N.Y. Times thanking Open sponsors and broadcast
     partners: Citizen Watch, Heineken, IBM, Infiniti, Canon USA,
     Prudential Securities, Chase Manhattan Bank, Fila, Evian,
     Amex, Fuji Film, MA Mutual Life Insurance, The N.Y. Times,
     Pepsi, Tampax, Tennis Magazine, Texaco, Tiffany & Co., Tyco
     Int'l, United Air, Wilson, CBS Sports and USA Network (THE
     DAILY)....The Corel WTA Tour named Allsport Photography its
     official photographer.  Allsport will photograph women's
     events, provide photo related services and will also provide
     its live wire service for selected events (Allsport).

PREVIOUS MEN ARE FROM MARS, BUT ENDORSEMENTS COULD SOON BE FOR VENUS NEXT EXECUTIVE TRANSACTIONS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/08/31/Sponsorships-Advertising-Marketing/TENNIS-PART-II-ADIDAS-DOUBLE-TAKE-FOR-THE-LIVES-OF-BRYAN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/08/31/Sponsorships-Advertising-Marketing/TENNIS-PART-II-ADIDAS-DOUBLE-TAKE-FOR-THE-LIVES-OF-BRYAN.aspx