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ADVERTISERS FACE PITFALLS IN HR DERBY; HOW MUCH IS 62 WORTH?

While advertisers "have mostly been asleep" during the pursuit of Roger Maris' single-season HR record, MLB sponsors MasterCard and Pepsi are "maneuvering" to get Cubs RF Sammy Sosa and Cardinals 1B Mark McGwire in the same ad campaign, according to USA TODAY's Bruce ...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

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