The Back Of The Book

SOCCER, FIGURE SKATING SEE GAIN IN FAN SIZE; NHL SEES DROP

8.28.1998

ESPN Chilton Sports Poll focused on three sports during the first half of '98 that received major media exposure -- pro soccer, the NHL and figure skating -- and examined whether there was a change in their fan base size. ESPN Chilton interviewed 11,116 respondents ages 12+ from January to July in '97 and 14,081 in '98, and indexed the percentage of respondents interested in those sports in '98 versus '97. The survey has a margin of error of +/- 2% (ESPN Chilton):

	+/- CHANGE IN FAN BASE '97 TO '98
Pro Soccer	+ 4%
NHL	- 2%
Figure Skating	+ 1%

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