Ravens Exec VP David Modell is profiled by Margaret
Guroff in BALTIMORE magazine. Since his arrival in
Baltimore, Modell, who "speculates" about running for
office, has been "serving on charity boards, rubbing elbows
and ... organizing the opening" of the team's new stadium.
Described by Guroff as a "basic Chem II lab partner, plus 20
years," Modell is now credited as the "idea man behind the
team's innovative marketing apparatus." After more than a
decade worth of work with the organization, including in the
"trenches" of the ticket and public relations offices, his
current role includes "controlling [the Ravens] image and
augmenting its revenues by producing a preview magazine and
TV show." Ravens VP/Public Relations Kevin Byrne: "He has
the ability to look at the ordinary and see the potential to
make it bigger." Guroff writes that Modell's idea for the
stadium's naming rights is "offering one sponsor mega-
exposure" for $3.5M annually. Guroff: "Depending on whose
side your on, the plan is either still more evidence of
Modell's brilliance ... or a perfect example of Modell's
too-cocky attitude." Modell, asked what people need to know
about him: "All they need to know about me is that I work my
little heinie off." On a future in politics, Modell says
"coyly": "'Senator' sounds good to me" (BALTIMORE, 9/98).
