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The Back Of The Book

SPORTS EQUIPMENT SALES REPORT PROFITABLE FIRST QUARTER

          Sports equipment sales topped $1B in sporting goods     stores and mass merchants for the first quarter of '98,     according to the NSGA's new SportsTrac study.  The study     provides POS data from sporting goods chain stores and mass     merchandisers on a monthly basis (NSGA).
SPORTS EQUIPMENT SALES 1Q '98
(in thousands of dollars)
 
SG CHAIN
STORES
MASS
MERCHANTS
TOTAL
Outdoors
$31,083
$260,646
$291,729
Fitness
110,734
102,019
212,753
Team Sports
72,803
74,283
147,086
Shooting Sports
17,409
92,525
109,934
Skating
61,251
26,943
88,194
Golf
20,709
33,052
53,761
Racket Sports
20,852
10,280
31,132
Games
8,412
16,032
24,444
Water Sports
5,805
18,137
23,942
Snow Sports
20,558
2,693
23,251
Sports Medicine
13,769
8,461
22,230
Other
488
2,480
2,968
TOTAL
$383,873
$647,551
$1,031,424

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