ADIDAS EYEING FULL SIDELINE CFL DEAL AT EXPENSE OF STARTER?

          While adidas currently supplies footwear, practice wear
     and gloves to all eight CFL teams, it "is also setting its
     sites on an exclusive onfield and sideline agreement" with
     the league, according to Cory Bronson of SPORTING GOODS
     BUSINESS.  Bronson reports, however, that Starter Canada,
     which holds those CFL rights for this year, "isn't willing
     to cede them" to adidas at the end of the season.  Starter
     Canada VP/Corporate Marketing & Sales Herb Ratsch: "We want
     to continue with our existing CFL program as is.  What ends
     up happening is another thing."  Bronson writes that CFL
     officials "will have a difficult time choosing between the
     two companies" (SPORTING GOODS BUSINESS, 8/10 issue).