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Volume 24 No. 155

Classified Advertisements

          Sponsorship in Auto Racing 3rd Semi-Annual Conference 
     -- October 14 & 15, Charlotte Motor Speedway.  Strategic
     Research Institute offers its third conference for sponsors,
     team owners and industry execs to learn how to capitalize on
     the incredible boom in motorsports.  Topics include fan
     demographics, selecting the right property, promotion
     strategies, leveraging sponsorships, exposure, retail
     integration, working with drivers, teams and racetracks,
     Internet and much more.  Presenting speakers include: Coca-
     Cola, Deere & Company, Cartoon Network, Lycos, Clarion,
     NASCAR, Bayer, Performance Research, Phillips 66, Agency
     Won, Valvoline, Joyce Julius, RC Cola, ESPN. Thorn Apple
     Valley, Progressive Motorsports, plus others.  Don't miss
     the industry event to learn and network with senior execs
     involved in the motorsports business.  Fee $1,295.  Call
     800-599-4950.  Mention that you saw it in THE DAILY.

          TEAMS '98: Travel, Events and Management in Sports is
     the world's only conference dedicated to the $118.3B sports
     travel industry.  Organized by George Washington Univ. and
     presented by SportsTravel magazine, the conference will 
     feature numerous industry experts and a keynote address by
     Graham Richardson of the Sydney Organizing Committee for the
     2000 Games.  TEAMS '98 will be held in Washington, DC, Sept.
     17-19, 1998.  For complete program info and to register
     visit or call 310-577-3700.