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MLS ALL-STAR WEEKEND II: LOGAN'S LOGIC ABOUT MLS' HEROES

          MLS Commissioner Doug Logan said he is "tired of
     hearing critics say" that while the league is averaging
     14,616 per game, up 200 per game over '97, that figure is
     nearly 3,000 below the league's first-year mark, according
     to Craig Merz of the COLUMBUS DISPATCH.  Logan: "What no one
     in the media talks about is that this league, after only
     three years, has the fifth-highest attendance in the world. 
     Only Italy, England, Germany and Spain are ahead of us.  We
     draw more on average than World Cup champion France and our
     friends in Central and South America."  Logan, on the
     league's decision to play through the World Cup: "We made
     the right decision.  We were fearful there would be a drop
     in attendance, interest and media attention.  We have an
     ever-growing fan base we need to nurture."  Logan said that
     two recent developments have given the league "reason for
     optimism," including the Crews' plan to build a soccer-
     specific stadium in '99, and the sale of the Clash to Alan
     Rothenberg (Craig Merz, COLUMBUS DISPATCH, 8/1).  
          THE EVOLUTION: In N.Y., Alex Yannis wrote that while
     MLS "continues to stay within its long-term strategy by
     maintaining fiscal sanity," the league "is becoming more
     firmly established and is starting to please soccer
     aficionados with an improved level of play."  MLS lost $30M
     in its first two years and will lose money again this
     season, but losses for the first three years "will be below
     the original projections."  Logan: "We're in excellent shape
     financially.  We're blessed with having investors who view
     this as a long-term investment."  Yannis added that one of
     the league's concerns is the "rather low attendance" for the
     MetroStars at the Meadowlands (N.Y. TIMES, 8/2).  In Fort
     Lauderdale, Dave Brousseau wrote, "There have been positives
     and negatives," throughout MLS' first three seasons, but
     "too many stadiums remain vacant."  Rothenberg: "We have
     done well to keep our mistakes at a minimum.  It's cost a
     bit more than we planned, but the overall quality of the
     league has improved" (SUN-SENTINEL, 8/1). In DC, Steven Goff
     wrote that MLS' third season "has been difficult to define,"
     as "no one is ecstatic about soccer's American evolution --
     but no one seems discouraged either" (WASHINGTON POST, 8/1).

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