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STREET & SMITH'S SPORTSBUSINESS JOURNAL SPECIAL REPORT

7.28.1998

          THE NHL: What is the future of the NHL?  The September
     21 Special Report will look at what hockey is doing to stay
     competitive in a crowded sports market, how the franchise
     moves to Sunbelt states have affected the game, and how the
     NHL is reaching out to a new generation of players and fans. 
     CLOSING DATE: Sept. 8.  Call Business Development Director
     Tom Kilby at (212) 880-6715.  TO SUBSCRIBE: 1-800-829-9839.

PREVIOUS SRI SPORTS MARKETING & SPONSORSHIP CONFERENCE COMING SOON NEXT ARE GAMES BRINGING TBS GOOD(WILL) RATINGS? MAYBE, MAYBE NOT

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