'99 Women's World Cup officials named the event's
mascot Nutmeg, which will make her official debut at today's
U.S. team practice in NJ. Officials say they chose the name
"because it is a soccer term ... and has a feminine sound"
(USA TODAY, 7/22)....Bears RB Curtis Enis, who "fired" his
agent Vann McElroy four days before the team's camp opened,
has hired Greg Feste as his new rep. McElroy: "I can't
respond to a lot of things because I'm perplexed about the
whole deal" (CHICAGO SUN-TIMES, 7/22)....A recent survey of
five Indianapolis area malls, conducted by Walter Grable of
the INDIANAPOLIS STAR-NEWS, "found that for an adult to
dress, bathe and smell like Michael Jordan from head to toe
would set the serious fan back $1,000.60, tax included."
Sunglass Hut Manager Blaine Turner, on MJ's Oakley
sunglasses: "His Romeo model sold big. We were always out
of them. I usually get four or five calls a day from people
asking about them" (STAR-NEWS, 7/22)....Planet Hollywood is
"considering new financial partners and a stock buyback to
boost its shares." It has hired Goldman Sachs & Co. and
Bear Stearns & Co., to "evaluate those options and others"
(ORLANDO SENTINEL, 7/22)....In SI, Neil Steinberg writes
that Roy Rogers, who died July 6, "was the midwife of
national sports team marketing." In '59, Roy Rogers
Enterprises signed a two-year deal with the NFL to "do all
its marketing and licensing," under which Rogers got "half
the royalties and the 12 team owners got the other half."
In one year, Rogers had "lined up 45 manufacturers, churning
out about 300 NFL products." Rogers' partnership with the
NFL ended in '62, when Rogers Enterprises GM Larry Kent took
a job with the NFL, where he ran NFLP until '71 (SI, 7/27).
CORRECTION: THE DAILY incorrectly identified M&M/Mars
as an official NFL sponsor in yesterday's edition.
Hershey's is the league's official partner in that category.
THE DAILY regrets the error (THE DAILY).
