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Sponsorships Advertising Marketing

AFTER BLOSSOMING AT BRITISH OPEN, YOUNG ROSE TO TURN PRO

          Seventeen-year-old British amateur golfer Justin Rose,
     who tied for fourth place at the British Open, announced
     that he will turn professional and make his debut at this
     weekend's European Tour Dutch Open, according to Keith Perry
     of the London DAILY TELEGRAPH.  Rose said it "would be silly
     not to" turn pro after his performance this weekend (London
     DAILY TELEGRAPH, 7/20).  Rose will be repped by London-based
     Carnegie Sports, and in Boston, Joe Concannon reports that
     "[l]ucrative endorsement contracts are reportedly sitting on
     the table" (BOSTON GLOBE, 7/20).  
          OPEN NOTES: Brian Watts, who was runner-up at the
     British Open, just recently signed a contract to be repped
     by TX-based Cornerstone Sports.  In Dallas, Brad Townsend
     reports that the move is a "strong indication" that Watts,
     who has played on the Japanese Tour for the last few years,
     plans a "move" to the PGA Tour "in the near future" (DALLAS
     MORNING NEWS, 7/20)....In London, Matt Dickinson writes on
     the "corporate war being waged" in golf between Nike and
     adidas.  Spanish amateur Sergio Garcia "already has a non-
     contract agreement" with adidas "and can expect to become a
     millionaire overnight when he turns professional" (LONDON
     TIMES, 7/20).       
          RECOVERY SHOTS: Yesterday, JAL extended its title
     sponsorship of the LPGA JAL Big Apple Classic through 2003. 
     JAL also announced that next year's event will carry a purse
     of $850,000, up from $775,000 this year (NEWSDAY, 7/20).
     ....MN-based Rainbow Foods has become the title sponsor for
     the Minnesota LPGA Classic.  Rainbow signed on for one year
     and Tournament Dir Michael Sterns said both sides "will talk
     about extending" the deal after this year's event, which is
     slated for August 17-23.  Rainbow will put up part of the
     event's $600,000 purse (Minneapolis STAR TRIBUNE, 7/17).

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Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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