Facilities Venues

WELCOME TO THE GARAGE: PANTHERS ANNOUNCE DEAL WITH NATIONAL

7.15.1998

          The NHL Panthers' new Sunrise arena will be called the
     "National Car Rental Center," as the deal was officially
     announced Tuesday, according to Alan Snel of the Ft.
     Lauderdale SUN-SENTINEL.  The $10-year, $25M deal with
     National Car Rental (NCR) also includes signage for NCR
     around the arena (SUN-SENTINEL, 7/15).  A new logo was
     introduced which will be emblazoned on top of the arena for
     airplanes to see.  The logo has the words "National" and
     "Center" darkened, with "Rental Car" in lighter print.  NCR
     Corporate VP Bob Dimmick said that NCR is negotiating a
     separate deal with the Panthers for ads during games, which
     could elevate the total package to $32-33M.  NCR, which is
     the first rental car company to buy arena naming rights, now
     has a roster of sports sponsorships which also includes the
     World Cup, World Figure Skating Championships, the PGA Tour
     and the Breeders' Cup (Julie Kay, MIAMI HERALD, 7/15).

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