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L.A. STORIES: COLISEUM PARTNERS NEED TO GET STAR STRUCK

          The L.A. DAILY NEWS' Kevin Modesti writes under the
     header "Stadium Proponents Must Reach For the Stars," and
     suggests that the New Coliseum group lobbying for an NFL
     stadium at the L.A. Coliseum site, which includes NHL Kings
     owners Ed Roski and Philip Anschutz, should take Michael
     Ovitz's approach.  Ovitz, who is trying to build a stadium
     in Carson, CA, has suggested to the NFL that L.A. expansion
     team owners could include actors Tom Cruise and Kevin
     Costner.  Modesti: "The New Coliseum people happen to find
     it absurd, the thought that even a multi-millionaire actor
     could play much of a financial role in a project with a
     price tag in the high nine figures."  New Coliseum Exec VP
     John Semcken: "That's probably one of the things that make
     the NFL angry at us.  We're just boring old real estate guys
     ... We've got to get a few more of those (celebrities) to
     get on board."  Jets WR and former USC star Keyshawn Johnson
     recently signed on as a spokesperson for the New Coliseum
     and Exposition Park revitalization, which Modesti calls "a
     step in the right direction."  Modesti: "Needed: a real,
     high-magnitude star with some mad money and a love for
     football" (Kevin Modesti, L.A. DAILY NEWS, 7/15).
          CREATING SOME MAGIC? Magic Johnson Theatres will build
     a second multiplex cinema in the L.A. area.  The $20M, 14-
     screen complex will be in Carson, CA -- the area in which
     Magic Johnson "has supported efforts" to build an NFL
     stadium (Jesus Sanchez, L.A. TIMES, 7/14).
          RENOVATING ROSE: The "latest phase" of the Rose Bowl's
     $22.5M renovation is the replacement of bleachers with
     individual flip-up seats "from goal line to goal line."  The
     end zone seats will remain as bleachers.  The year-long
     project has reduced capacity from 100,089 to "approximately"
     93,500, and has forced UCLA to "revamp their seating plan"
     (Jon Wilner, L.A. DAILY NEWS, 7/15).
          

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