Sponsorships Advertising Marketing

OPEN SEASON: NEW CAMPAIGN WANTS FANS TO "GET IN THE GAME"

7.14.1998

          N.Y.-based Grybauskas Beatrice will unveil its U.S.
     Open tennis ad campaign with the tagline, "Get In The Game,"
     beginning August 1.  Five different print ads will run in
     the N.Y. Times and various tennis magazines, along with "Get
     In The Game" billboards featured in New York commuter cars
     and on city buses.  Venus Williams is the focal point of the
     ads (THE DAILY).  The TV portion will debut on ESPN on July
     17 and run on CBS and USA Network (AD AGE, 7/13 issue).

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