Trying to "upgrade their public appeal by obliterating
their decade-old image as a mediocre, stagnant
organization," the Seahawks last night unveiled the TV
component of their "glitzy" new marketing campaign,
according to Mike Sandro of the Tacoma NEWS TRIBUNE. The
new $1.5M campaign, from Publicis subsidiary EvansGroup, is
an "aggressive statewide" effort built on the slogan, "We're
alive and kicking, are you?" (Tacoma NEWS TRIBUNE, 7/6).
NOTES: The Bucs announced a new publicity initiative
aimed at increasing the team's community involvement and
exposure in Central FL, including the Orlando metro area.
The team will extend its national promo and sales activities
to include Orange, Osceola and Polk counties. As part of
the initiative, the Bucs will spend over $1M in media
support in Central FL and will hire a full-time staff to
increase the team's involvement in the area (Bucs)....The
Packers held their first outdoor shareholders meeting this
morning at Lambeau Field. In Milwaukee, Bob Wolfley reports
that the crowd "could get up" to 30,000 (MILWAUKEE JOURNAL
SENTINEL, 7/8)....Former Cowboys Eugene Lockhart and Alfredo
Roberts, the remaining owners of the Cowboys Sports Cafe,
have reached an agreement to sell the restaurant to TX
business exec Bob Meadows. Former Cowboys Tony Dorsett and
Everson Walls sold their interests in the eatery last
February (FT. WORTH STAR-TELEGRAM, 7/6).
