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Volume 24 No. 132

Events Attractions

          This summer's X Games have been the "most successful of
     the four summer editions of the made-for-TV alternative
     sports festival," according to USA TODAY's Sal Ruibal.  More
     than 250,000 fans attended the event (USA TODAY, 6/29). 
     Total attendance this year was 242,850, up more than 20,000
     from last year, but in Dallas, Richard Alm writes that
     attendance is "not decisive for the business side" since
     admission is free.  Alm: "ESPN makes its money from
     sponsors.  For the most part, the X Games are a mainstream
     marketing vehicle" (DALLAS MORNING NEWS, 6/30).  In San
     Diego, Paula Bott reported that the media "jumped on the
     extreme-sports craze" for this year's games, as CNN,
     Nickelodeon, the Boston Globe and USA Today were among new
     members of the event's media credential list.  Also at this
     year's games, 25 international magazines and BBC Radio were
     represented among the more than 700 journalists and
     broadcasters" (SAN DIEGO UNION-TRIBUNE, 6/29).   
          EXTREME DEMANDS? San Antonio officials said they were
     interested in bidding to host the '99 and 2000 X Games, but
     that the demands from X Games officials to host the games
     "were just a bit too extreme."  Bob Gennarelli, Assistant
     Exec Dir of the San Antonio Bowl Association: "The
     commitments they wanted were really more than we could do
     right now" (SAN ANTONIO EXPRESS-NEWS, 6/26).

          U.S Soccer is hoping for a crowd "in excess of" 20,000
     for this Sunday's U.S. Women's team match against Germany in
     Chicago.  So far, more than 115,000 tickets have been sold
     for next year's Women's World Cup (CHICAGO TRIBUNE, 6/28).
     ...St. Louis' successful bid to host the 2005 Final Four in
     the Trans World Dome was examined by Tom Wheatley in
     Sunday's ST. LOUIS POST-DISPATCH (6/29).  The St. Louis
     Regional Commerce & Growth Association (RCGA) predicts that
     the Final Four will generate $45.7M in direct spending for
     the local economy, including $14M at retail outlets, $11M at
     hotels, $9.5M on entertainment and $9M at restaurants and
     bars.  The RCGA says that with indirect spending factored
     in, the event's total impact "tops" $90M (ST. LOUIS POST-
     DISPATCH, 6/28)....In L.A., Steve Springer wrote that a
     "boxing revival now seems underway" in Las Vegas, with the
     Mirage and Mandalay Bay casinos planning new 12,000-15,000
     seat arenas.  Caesars Palace will hold their fights at the
     Thomas & Mack Arena "for now," allowing it to bring in the
     "high rollers" and shuttle them back to the casino to
     gamble, while "leaving the less desirable elements of the
     fight crowd ... elsewhere" (L.A. TIMES, 6/28).