Three "humorous commercials" for Nike aimed at young
skateboarders, by CA-based Goodby, Silverstein & Partners,
won the Grand Prix top honor at the 45th annual Int'l
Advertising Festival in Cannes, France (N.Y. TIMES, 6/29).
...Sponsorship Information Services (SiS) announced the
opening of offices in Asia. Located in Singapore, SiS will
service global companies and Asian based clients (SiS).
BOWLING FOR DOLLARS: The Gator Bowl received a four-
year title sponsorship extension from Toyota (FL TIMES-
UNION, 6/28)....In Boston, Howard Manly called AT&T's
presenting sponsorship deal with the Rose Bowl "the latest
sellout." Tournament of Roses Chair Harriman Cronk: "I
don't feel that AT&T is out of step with what we want. We
asked that it be like The Masters brought to you by
Cadillac, something like that. I feel it will be done that
way" (BOSTON GLOBE, 6/28)....Venus and Serena Williams were
interviewed by NBC's Dick Enberg and Chris Evert during the
net's Wimbledon coverage on Sunday. Serena wore a gold Puma
necklace during the interview (NBC, 6/28).
