Sponsorships Advertising Marketing

USADATA INTRODUCES TOOL TO GAUGE SPORTS AUDIENCE BEHAVIOR

6.24.1998

          NY-based USADATA.com has released Sports Promotion
     MarketTarget, an Internet service monitoring the impact of
     sports marketing on various consumer groups.  Sports
     Promotion MarketTarget will provide access to consumer
     behavior, lifestyle and product data compiled from the top
     60 U.S. markets, allowing marketing execs to gauge
     effectiveness in reaching a targeted market segment.  Those
     wishing to sample the service can do so by visiting
     www.usadata.com/target/sports.  USADATA.com clients include
     the NFL, GTE, Sprint and Microsoft (USADATA.com)

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