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MARQUEE GROUP'S NEW TEAM SERVICE GROUP AIMS TO PUMP YOU UP

          The Marquee Group has formed Marquee/Alphabet City
     (MAC) Team Services to create entertainment marketing and
     promotional opportunities for sports franchises including
     customized team songs and videos.  The new division will be
     headed by Alphabet City co-President & Exec Producer Jesse
     Itzler and Alphabet City Senior VP Stephen Nitkin.  MAC Team
     Services has agreements to produce in-venue music video
     programming for various NBA, NFL and MLB teams for the '98-
     99 season, with "rally" team videos shown on-screen in
     stadiums and arenas during time outs, halftime and in pre-
     game warm ups.  MAC also produces team theme songs, and has
     created ticket campaigns for college and pro teams.  MAC
     currently produces Coca-Cola sponsored music videos for the
     Braves, Orioles, Rockies and Red Sox (The Marquee Group).

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