Athlete's Foot Group has awarded its estimated $6-$8M
account to GA-based Crumbley & Alba (AD AGE, 6/24)....In
N.Y., Ruth Bashinsky reports that New Balance's "old-style"
or "retro" sneakers "should be springing up everywhere" when
the company officially debuts the European line in the U.S.
later this summer. The multi-color shoes will retail for
$110-$125 (N.Y. DAILY NEWS, 6/24)....In anticipation of
tonight's NBA Draft, AND 1 features new endorsers Larry
Hughes and Raef LaFrentz in a USA TODAY ad reading: "AND 1
Hits The Lottery. Sneaker Co. Signs Two Top Picks" (THE
DAILY)....NC-based Food Lion has signed a multi-year deal to
sponsor the men's college basketball tournament held each
December at Charlotte Coliseum. Food Lion replaces Pepsi
and Harris Teeter as the title sponsor and the event will be
called the Food Lion MVP Classic (CHARLOTTE OBSERVER, 6/24).