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Volume 24 No. 156
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          TBS and Time Warner will begin a $40-50M "media blitz"
     this week for the Goodwill Games, according to Jim Cooper of
     MEDIAWEEK.  Cooper: "But even before the first runner hits
     the track, Time Warner knows it will again lose money on the
     Games -- this time about $10-20M, a smaller loss than four
     years ago."  The Games have sold out its 16 sponsorship
     slots, and the "major sponsor deals will make up about" 70%
     of the Games' ad revenue, "which is expected to total" $50M. 
     Additional revenue from overseas business and ticket sales
     is "expected to narrow the overall loss" to $10-20M, based
     on $100M in expenses.  Cooper reports that media buyers have
     "mixed opinions about both the importance and viability of
     the event."  One "major" sports buyer: "It's not a priority
     for people to watch, and it's not a priority to buy.  I bet
     if you went out on the street and asked about 10 New Yorkers
     what they were, eight wouldn't know" (MEDIAWEEK, 6/22).
          MEDIA LINEUP: TBS's track and field announcer lineup
     for the Goodwill Games will include former Olympians Carol
     Lewis, Marty Liqouri, Mike Powell and Dwight Stones, along
     with Turner Sports' Ernie Johnson and Craig Sager (TBS).