CONSECO'S DEAL COULD HIT $90M; PRO PLAYER SEEKING SUPER DEAL

          Conseco's title sponsorship of the Indiana Fieldhouse
     "may, over the 20-year pact, actually commit the company to
     more than twice the $40 million the company said it agreed
     to" in May, according to BRANDWEEK Terry Lefton.  Sources
     said the full value of the arena entitlement "was not
     revealed because of the standard skittishness of publicly
     traded companies when it comes to sponsorship investments." 
     Conseco's pact was a "concomitant sponsorship deal that
     included category exclusivity, media, additional signage, a
     suite and other tickets," starting at $1.5M per year.  With
     "escalator clauses," the entire deal could be worth "in
     excess of" $90M over 20 years, making it "one of the most
     expensive entitlement packages ever" (BRANDWEEK, 6/8 issue).
          PRO (PLAYER) BOWL: Lefton also reports that Pro Player
     officials are "trying to convince the NFL to include the
     words 'Pro Player Stadium' as part of the official Super
     Bowl mark," which appears on more than $100M worth of
     merchandise annually (BRANDWEEK, 6/8 issue).