QB CLUB WITHOUT A FEATURE BACK, BUT EYES NEW MARKETING LINKS

          Cowboys RB Emmitt Smith "has bolted the NFL Quarterback
     Club in a move to re-establish [his] commercial value and to
     get more of a cut of the marketing," according to Terry
     Lefton of BRANDWEEK.  Lefton reports that Smith is "ending
     some endorsement deals and attempting to do new ones with
     contracts based on incentives per Smith's on-field
     performance, such that marketers have an out if Smith pulls
     up lame or has a subpar season."  A TX Coca-Cola bottler has
     already signed such a deal for Powerade (BRANDWEEK, 5/25).
          MARKET LINKS: BRANDWEEK's Lefton adds that the NFL's QB
     Club has extended its brand by putting its name on an
     apparel line, a line of polo shirts and "other togs" which
     will test at Foot Locker this fall (BRANDWEEK, 5/25).  ESPN
     MAGAZINE's Jody Berger reports that the QB Club, the
     "coolest club in the world," is also "thinking theme
     restaurants" among future ventures.  Berger: "But the idea
     that generated the most buzz was a golf course.  An
     exclusive place, for members only" (ESPN MAGAZINE, 6/1).