BIG MAC ATTACK: MCGWIRE "CATALYST" OF CARD'S ATTENDANCE BUMP
The MLB Cardinals "are counting on Mark McGwire's
prodigious power to energize ticket sales this year,"
according to Christopher Carey of the ST. LOUIS POST-
DISPATCH. McGwire has been "the main catalyst" for a 16%
jump in home attendance, an increase of nearly 4,800 more
fans per game than in '97, but better weather, a better
record and special promotions have also contributed. The
Cardinals are projecting $83M in revenue this year, "with
gate receipts ranking as the primary source." Cardinals
Secretary/Treasurer Andrew Baur estimates that McGwire's
pursuit of the home run record last season was worth 5,000
fans a game for the Cardinals. Carey writes that if the
"McGwire inspired crowds continue at the same pace through
the summer, the Cardinals will draw about 390,000 more fans
this season than last" (ST. LOUIS POST-DISPATCH, 5/21).
FROM BUSCH STADIUM TO THE BUSCH CIRCUIT: McGwire has
joined teammate Gary Gaetti and former Cards Andy Benes and
Danny Sheaffer "as a backer" of Bobby Hillin's stock car
team in NASCAR's Busch Series. McGwire's name will "adorn
the back of the Chevrolet's deck lid" along with "his up-to-
date home run total" (ST. LOUIS POST-DISPATCH, 5/21).