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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          In Chicago, Paul Sullivan writes that "two more
     potential sponsors" entered the picture for Cubs rookie
     Kerry Wood yesterday -- Super Glue and Orange Crush.  Wood
     cut his finger opening a can of Orange Crush on Friday and
     put Super Glue on it to keep it closed and prevent it from
     affecting his pitching.  Wood got the win yesterday as the
     Cubs beat the Reds, bringing his record to 5-2 (CHICAGO
     TRIBUNE, 5/18)....Former WTA CEO Anne Person Worcester has
     formed her own sports marketing firm, APW Sports, and has
     been hired by the Pilot Pen Int'l Championships to consult
     on the marketing and promotion of the August event (N.Y.
     TIMES, 5/17)....BlueStar Battery Systems' BlueStar Platinum
     was named the official battery of the Indianapolis Motor
     Speedway (IMS).  In addition, IN-based Clarian Health was
     named the official health care provider of IMS.  As part of
     the deal, the infield medical center at the Speedway will be
     known as the Clarian Emergency Medical Center (IMS).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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