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Volume 24 No. 156
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          DA DA DA: ESPN's Chris Berman, Dan Patrick and Bob Ley
     will host the 90-minute, 20,000th edition of "SportsCenter,"
     Sunday at 11:00pm ET (THE DAILY).  In Hartford, Dom Amore
     writes that the 20,000th show "smacks of self-congratulatory
     journalism," but "we must cut 'SportsCenter' some slack,
     even as ESPN's hype machine grinds into overdrive.  The Big
     Show is that big, that good, and we owe it that much"
     (HARTFORD COURANT, 4/15).  In St. Petersburg, Ernest Hooper
     writes that life without "SportsCenter" "is almost
     unimaginable" (ST. PETE TIMES, 5/15).  The AP's Josh Dubow
     notes that ratings for "SportsCenter" are down 17% for the
     first quarter of '98, which can be "partially attributed" to
     competition from FSN and CNN (AP/DETROIT NEWS, 5/15).  
          NOTES: Turner Sports has reached an agreement with NBC
     Sports to televise cable-exclusive early round coverage of
     The Presidents Cup golf tournaments in 2000, 2002, 2004 and
     2006 (Turner Sports)....ABC will not use the Jockey Cam
     during its Preakness coverage.  ABC Sports Producer Curt
     Gowdy: "The majority of trainers and owners have not
     supported our efforts to use it" (USA TODAY, 5/15)....In
     Chicago, Jim O'Donnell writes that the "[p]ros and cons of a
     major investigative book on the ways and means of Jerry
     Reinsdorf are being discussed by one extremely capable
     Chicago-based writer" (CHICAGO SUN-TIMES, 5/15)....GOLF
     WORLD reports that The Golf Channel "has decided to slightly
     reduce the responsibilities of its most visible face, Peter
     Kessler," saying that it "hopes to develop other talent and
     ease his heavy workload" (GOLF WORLD, 5/15)....TSN VP/
     Programming Phil King, on why TSN picked up an ESPN feed of
     the U.S. National Spelling Bee Finals: "Is it a sport, no,
     but it is a competition" (TORONTO SUN, 5/15)....SFX
     Entertainment's PACE Motor Sports, an event producer, and
     Petersen Cos. are join to produce auto/motorcycle special
     events plus other co-partnership opportunities (AD AGE,
     5/12)....Univision signed Oscar de la Hoya as its "prime
     communicator to the Hispanic community," and he will appear
     in Univision programming, promos and PSAs (VARIETY, 5/11).