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Volume 24 No. 114
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          Both baseball fans and corporate America are "reacting"
     to Cubs P Kerry Wood, according to Andy Friedlander of the
     FT. WORTH STAR-TELEGRAM.  Wood's agent Joe Sambito, of
     Hendricks Management, said that Wood has fielded two dozen
     or more endorsement offers "but has not accepted any of
     them."  Sambito: "[M]aybe he'll do some of it later, when he
     feels more comfortable with it."  Mike Wisniewski,
     Merchandising Dir for Odgen Entertainment, which handles the
     Cubs' merchandise, said manufacturers wanted to start
     producing Wood merchandise, but he hit "so quick they
     weren't ready.  Companies call me and ask, 'Do you have a
     picture of this guy?  We don't know what he looks like.' 
     They call and ask me what his number is. ... The demand is
     there."  TX-based Pinnacle will release 5,000 special Wood
     trading cards in August (STAR-TELEGRAM, 5/15).  In Chicago,
     George Lazarus writes that Kellogg's should sign Wood to
     endorse Special K cereal.  Lazarus: "Kellogg would have a
     youngster with a clean-cut image ... helping rebuild a brand
     whose sales have been on a recent slide."  Cubs VP/Marketing
     & Broadcasting John McDonough said that this year may be a
     "transition year" for Wood "in terms of discussing any
     endorsement opportunities" (CHICAGO TRIBUNE, 5/15).