Sports Media

MLB AND AUDIONET REACH AGREEMENT TO WEBCAST ALL GAMES

5.13.1998

          MLB and AudioNet announced an exclusive agreement under
     which AudioNet will deliver live game audio through MLB's
     Web site, majorleaguebaseball.com, for the regular season,
     as well as the postseason (MLB).  BROADCASTING & CABLE's
     Richard Tedesco reports that contract is for two years.  MLB
     "plans to Webcast its entire lineup of games" this season. 
     AudioNet had already been carrying audio coverage of games
     to 14 MLB teams.  MLB Dir of New Media Alex Kam said that
     all games will be accessible "within a few weeks."  Tedesco
     reports that no policy for video streaming "has been set
     with the clubs and MLB exclusive video rightsholders."  More
     multimedia enhancements are planned for MLB's Web site,
     including weekly video highlights and archived media content
     "for historical perspective" (BROADCASTING & CABLE, 5/11).

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