RAPTORS MARKETING 101: LOSE 66 GAMES, INCREASE TICKET PRICES
The Raptors announced their season-ticket prices for
next season yesterday, which "for the first time in Toronto
sports history" will include a C$100 ticket for a regular-
season game, according to Frank Zicarelli of the TORONTO
SUN. The top seats increase to C$107.50 from C$98.50.
Other increases are as follows: C$82 to C$89.50; C$76-80;
C$53-56; C$20-29; C$12-18; and C$5-7.50. In explaining the
increases, Raptors VP/Sales & Marketing Michael Downey
"stressed the upgrade in seat locations" at SkyDome,
including for fans in the new C$18 and C$29 seats, and the
"overall quality of the sightlines and amenities" at the Air
Canada Centre. The Raptors will split the '98-99 season
between the two arenas (TORONTO SUN, 5/12).